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'all for eve' is an award-winning stand-alone beauty and lifestyle brand that by working together with some of the leading brands in the beauty and fashion industry will donate its net profits to The Eve Appeal, a charity that supports women’s cancers.

Following the untimely death of his sister-in-law Nadia to ovarian cancer in 2008, George Hammer wanted to do something that would honour her memory whilst raising funds and awareness into the research of gynaecological cancers, and so 'all for eve' was born.

 Whilst other brands may claim to be charitable and philanthropic in nature, they cannot substantiate the claim that all of their net profits will go to a chosen charity.

Pure Design has chosen to match 'all for eve's' commitment by donating 100% of Pure design profits from sales to The Eve Appeal as well. 

From Monday 12th July - click here to view the 'all for eve' range

The initial range includes contributions by Urban Retreat, Sophy Robson and Daniel Sandler. The bath and body products were formulated to be refreshing and uplifting, whilst the colour is designed to create a feeling of courage and poise and so celebrate women's strength.